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FYND Platform Application
The Fynd Platform App is a versatile and user-friendly e-commerce platform that empowers businesses of all sizes to establish and manage their online stores with ease.
I was the design owner for creating this app, working alongside my colleague to simplify the existing platform for app users. Our goal was to design a beta version that was more intuitive and user-friendly than the web version. I handled everything from UX research to usability testing, ensuring the design was both effective and seamless for the users.
Product
FYND Platform Application
Vertical
B2B, B2C, SupplyChain, E-commerce SaaS
My Role
Product Designer
Skills
Product strategy,
UX Design,
Product design,
Interactive prototyping,
User research & testing
Timeline
2022-2023
Introduction
What is FYND Platform Application ?
Fynd Platform App is an all-in-one solution for individuals and businesses looking to create and manage their online stores effortlessly. It streamlines the process of setting up, customising, and operating an online storefront
Your All-in-One Gateway to Seamless Omnichannel Success
Problem
Despite its comprehensive capability as a web-based SaaS solution, the Fynd Platform's complexity and lack of mobile accessibility create significant challenges for customers.
According to user surveys, Approximately one out of four 30% of users had difficulty managing their sales and operations on the desktop platform. They underlined the need for a simpler, mobile-first application that could boost productivity, adapt to diverse roles, and provide on-the-go functionality.
Recognising this gap, we saw the need for a streamlined mobile app that addresses these problems while maintaining the platform's core strengths
Research
To identify the potential gap, we conducted a user survey to understand the pain points and edge cases based on different user roles. The Fynd Platform is versatile and serves multiple functionalities, so we needed insights into how users interact with it.
We surveyed over 500 participants to gain a clearer understanding of their use cases, challenges, and the improvements needed for a mobile version that could simplify their tasks.
Common Pain Points
Complexity of the Web Platform
The existing web-bases platform is complex and not optimised for all user roles, making it difficult for users to efficiently perform tasks.
Lack of Mobile Optimisation
The platform currently doesn’t have a mobile application, limiting users ability to manage their task on the go, especially for sales team and on-field personnel.
Role-Specific Functionality
The web platform lacks personalised features for different user roles. The mobile app improves on this by offering tailored functionalities for various roles, ensuring that each user can quickly access the tools they need based on their tasks.
Process
Understanding user roles
We focus on identifying and understanding the various roles that interact with the Fynd Platform. Each role, from store managers to marketing teams, has specific requirements and challenges. By taking into account these roles, we can created a more intuitive and efficient mobile experience that addresses unique difficulties and increases productivity. This approach ensures that users have easy access to the features they require, regardless of their role or location.
Defining user flow of features and edge cases
We collaborated closely with the product manager and stakeholders to simplify the complex web-based Fynd SaaS platform into a more intuitive mobile application. This involved analyzing user journeys and identifying edge cases to ensure the app was both easy to navigate and fully functional. By comparing features and redesigning them, we created a streamlined, lighter version that addressed user needs while maintaining core functionality. This process helped us deliver a mobile solution that’s user-friendly and efficient across different roles.
Solution
The Fynd Platform mobile application is designed to simplify and speed up the onboarding process for sellers, allowing small businesses to go online in under 10 minutes. By focusing on core features and minimizing unnecessary complexity, the app provides a user-friendly experience that is tailored to the Indian market
Key Features
Quick Onboarding:
Get started within 10 minutes, ideal for small businesses.
Product Management
Effortlessly upload and manage products via the mobile app.
Order Management
View, modify, and track orders in real-time.
Payment Integration
Manage transactions and payment portals effortlessly.
Role Management
Assign and manage roles within the storefronts
Account & Storefront Customisation
Simplify account settings and storefront management for better control.
Impact
Within 6 months of rolling out this version:
2300+
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Brands growing their business with platform
we have created fast and easy solution for growing businesses
08
Brands adapt this application for their buisness
We saw immediate adoption of the solution by existing brands using the core web product, who were looking for a simpler mobile alternative to address their needs.
10%-15%
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Stores were able to add an additional to their top-line
we have seen number was higher during end of season sales. Customer satisfaction and retention went up due to faster deliveries and timely returns/refunds.
Store OS